Product Re-Categorization for existing Shopify site

• Understand the product offerings
• design the product classification, and
• automate the categorization.

The ultimate goal is help customers to find what they are looking for quickly and easily, because making your site easy to navigate is one of the most important elements of your user experience UX and will lead to higher conversion rates.


What is product categorization?

Product categorization is the placement and organization of products into their respective categories. In that sense, it sounds simple: choose the correct department for a product. However, this process is complicated by the sheer volume of products on many eCommerce platforms. Furthermore, there are many products that could belong to multiple categories.

For example, the item “Mens Basketball Sneakers” could use the following path and categories:

Clothing, Shoes & Accessories > Men’s Shoes > Men’s Athletic Shoes

However, it could also follow this path:

Sporting Goods > Team Sports > Basketball Equipment > Shoes > Men’s Basketball Shoes

The correct path, or whether you employ multiple paths to the same item, depends on how you expect customers to search for that product. It also depends on which departments you have available. In addition to choosing the correct department, product categorization also deals with the intricate organization of those departments.